I’m sure you all know by now that the Patriots lost in Super Bowl XLII and that most of you are pretty ecstatic about that (that is, unless you’re a Patriots fan). I for one was completely depressed last night about it, but at the same time, quite ok with the outcome due to the fact that the Patriots have won 3 Super Bowls since the beginning of the century. No good reason for me to whine and moan about the results of the game last night, is there?
But to add insult to injury, the ads last night were less than memorable…if that. I’m not going to break down the meaning of the ad and how it related to the product it was endorsing. I’m just going to say the majority of the ads just plain sucked and were far from entertaining. But nothing to really write home about…unless you count writing about it in a blog as writing home…
The Budweiser ads were funny, yet dumb as all hell, which is to be expected. Unfortunately, the Anheuser-Busch company has more than enough money to run several ads throughout the course of the Super Bowl which kind of takes away from the entertainment value of the ads in general. There IS such a thing as too much of a decent thing. It didn’t help matters that these commercials were strategically placed to make sure they were the first and last commercials we saw. I get it. Bud Light, the watered down queen of beers is the official whatever of the NFL. Great, NFL players are nothing but frat boys too cheap to spring for real beer (or they just can’t handle the good stuff).
The Doritos commercial in the beginning was interesting, and quite cool for that girl, but lacked the usual panache that we’ve all become accustomed to with Super Bowl advertising. And I did see the irony of some girl singing about your heart in a Doritos commercial. I’m not too up on recent trends in the medical field, but I’m pretty sure that snack foods such as Doritos are not good. At all. Of course, the later Doritos commercial with the giant mouse jumping through the wall to beat the crap out of the dude sitting in the chair was pretty damned funny, even if I’m not sure why.
The crap-fest continued with Pepsi commercials featuring the likes of Timberlake and the random characters trying to give a nod to the SNL skits (at least, I think that’s what they were doing with those head-bobs). I’m sorry, but, those commercials aren’t going to make me want to switch my allegience with Coca-Cola over to Pepsi. It’s just not going to happen, not with those kinds of commercials (although, the father at the end of the Timberlake commercial picking up his flat panel was somewhat funny).
I may be biased (see above), but, the Coke commercials seemed to have some nice material. From a giant Stewie and Wonderdog duking it out over a parade float bottle of Coke to Carver and Frist realizing that politics don’t have to be divisive, those commercials seemed to be ok. Super Bowl worthy? Not too sure, but certainly better than most of the crap we saw (including on the field).
Those god-awful Hyundai (I think it was Hyundai) commercials hawking their up-and-coming “luxury” sedan that’s supposed to rival BMW and the like were so unimaginative that I have to believe that the majority of their budget went into paying for the ad spots. Couple that with those salesgenie.com commercials and you have yourself an effective campaign to get people to turn off their televisions.
The best of the best had to have been the FedEx, Tide-To-Go, Planters, and the first E*Trade commercials. Those were pretty damned funny, entertaining, and actually managed to make me laugh as the Giants manhandled the Patriots. Those were on my A-list for sure and I have no doubt most people who watched all the commercials would agree with me.
Of course I can’t end this on a good note, so I have to mention the incessant advertisements Fox felt the need to shove down our throats. I wasn’t planning on watching those shows they kept showing commercial after commercial for, and I’m certainly not going to watch those shows now. I don’t think marketing teams understand that subjecting people to the same old song and dance over and over again just makes people hate you and your product. I know those Chevy commercials haven’t done wonders for Mellencamp.
I also have to say I was pretty sick and tired of the local commercials telling me to Vote No and to Vote Yes on Propositions 94-97 or whatever. I hate politics. Mixing what I hate with seeing something that makes me depressed is just not cool, man.
It seems like ever since the whole “wardrobe malfunction” incident a few years back everyone has toned things down out of fear that the FCC would be cracking open corporate accounts and walking away with truckloads of money. Absolutely terrible.